Multi-site (category/channel) targeting is the ability to advertise an ad on multiple sites within a specific category.
We all know this is possible with the CPC model, but in order to do the same with the CPM model, we need to do a few things.
First we need to build a category structure in order to achieve [...]
Filed under: advertising networks by admin
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I never had much luck with Bidvertiser. Except for some clicks i got when i first installed the code, i never had a single click again.
The major disadvantages about this service are:
- You can’t see the ads that your visitors click, how are you supposed to optimize the ad-space ?
- It is too damn expensive [...]
Filed under: advertising networks by admin
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First of all we should define what online advertising is. Online advertising is CPM advertising, which means cost per 1000 impressions. Those who have the most money to spent on advertising, are the ones who have the most resources, and therefore the ones who deserve most of our attention.
The main problem of the existing advertising [...]
Filed under: advertising networks by admin
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